Essays about: "Stereotype"

Showing result 11 - 15 of 145 essays containing the word Stereotype.

  1. 11. The Portrayal of Accounting Firms : A Visual Analysis of Images in Annual Reports

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Linnéa Bäckmark; Matilda Ek; [2023]
    Keywords : Portrayal; Visual Analysis; Images; Accounting Firms; Accountant Stereotype; Annual Reports;

    Abstract : Purpose: The purpose of this thesis is to contribute to a more comprehensive understanding of accounting firms’ visual portrayal.  Theoretical perspectives: Institutional theory, stereotype theory, legitimacy theory, stakeholder theory, and framing theory have, together with earlier literature, been applied to the empirical findings to fulfill the purpose of this thesis. READ MORE

  3. 12. Education and Assimilation of Turkish Immigrants in Germany

    University essay from Lunds universitet/Ekonomisk-historiska institutionen

    Author : Tianqi Liu; [2023]
    Keywords : Business and Economics;

    Abstract : The thesis reviews research about assimilation and education of Turkish immigrants in Germany. The thesis describes Human Capital theory, multiculture and cultural hegemony and segmented assimilation model. READ MORE

  4. 13. AI Second that Emotion - Using Natural Language Processing to Study the Impact of Non-Stereotyped Video Advertising on Consumers’ Emotions & Online Consumer Engagement

    University essay from Göteborgs universitet/Graduate School

    Author : Amanda Hassel; Linnea Jonsson; Johan Strömfeldt; [2022-08-04]
    Keywords : Stereotype; Video Advertisement; Emotions; Online Consumer Engagement; Natural Language Processing NLP ; Artificial Intelligence AI ; Machine Learning; Bidirectional Encoder Representation from Transformers BERT ; Transformer Models;

    Abstract : This paper aims to provide a deeper understanding of the emotional and online engagement behavioral responses to non-stereotyped gender role depictions in video advertisements. The consumer response to two video ads that portray non-stereotyped gender roles by the well-known brands Gillette and Always was analyzed. READ MORE

  5. 14. The Influence of the Green-Feminine Stereotype - Understanding Cis Men’s Motivational Representation and Gender Identity Performance in the Context of Pro-Environmental Consumption

    University essay from Göteborgs universitet/Graduate School

    Author : Erika Winblad von Walter; [2022-08-04]
    Keywords : sustainable consumption; pro-environmental consumption; Butlerian gender performativity; motivational representation; gender identity maintenance; masculinity; the green-feminine stereotype;

    Abstract : The role of gender in shaping attitudes toward pro-environmental consumption is understudied and an enhanced understanding of the issue is called for by multiple scholars. Previous literature point to a green-feminine stereotype in which there is a cognitive link between pro-environmental consumption and femininity. READ MORE

  6. 15. Digitalization for the better? A case study of the role of MA in a dynamic capabilities process for digital transformation.

    University essay from Göteborgs universitet/Graduate School

    Author : Sumit Sharma; [2022-06-30]
    Keywords : Digital transformation; Management accounting; Dynamic capabilities; EDI; API; MCS; Sensing; Seizing; Reconfiguring;

    Abstract : Dynamic capabilities are the antecedent of organizational and strategic routine by which managers alter their resource base to generate new value which creates strategies. The role of management accounting has largely been overlooked in the sense that previous literature has delineated its capacity to aid with strategic decision-making by moving away from its bean counter stereotype. READ MORE