Essays about: "Accountant Stereotype"
Found 1 essay containing the words Accountant Stereotype.
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1. The Portrayal of Accounting Firms : A Visual Analysis of Images in Annual Reports
University essay from Jönköping University/Internationella HandelshögskolanAbstract : Purpose: The purpose of this thesis is to contribute to a more comprehensive understanding of accounting firms’ visual portrayal. Theoretical perspectives: Institutional theory, stereotype theory, legitimacy theory, stakeholder theory, and framing theory have, together with earlier literature, been applied to the empirical findings to fulfill the purpose of this thesis. READ MORE
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