Essays about: "Video Advertisement"
Showing result 1 - 5 of 19 essays containing the words Video Advertisement.
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1. Gillette ‘We believe: the best men can be’ – the advertisement that shaved itself off the market.
University essay from Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och RättsvetenskapAbstract : Background: The 2019 Gillette advertisement ‘We believe: the best men can be’ was released when the #MeToo movement was gaining momentum. The commercial addressed conventional ideas of masculinity and received a lot of public criticism for its message. READ MORE
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2. An analysis of how video advertising factors influence consumers' impulse purchase intentions — In the context of short-form video
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Online shopping is gradually becoming a daily behavior in people's lives, and advertising marketing methods based on short videos are also playing an increasingly important role in this trend. Different from pictures and texts, it combines sound and picture, is easy to spread, and contains a lot of information, which conforms to people's habit of using fragmented information. READ MORE
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3. A TAILORED MENU OF DRUGS: THE ADVERTISEMENT AND SALE OF DRUGS ON TIKTOK : A NETNOGRAPHIC ANALYSIS OF THE SWEDISH DRUG DEALING MARKET ON A SOCIAL MEDIA PLATFORM
University essay from Malmö universitet/Institutionen för kriminologi (KR)Abstract : PURPOSE - The issue of drug markets on social media platforms are under-researched. To help address the research gap, this paper accounts for the emerging drug dealing trends surrounding the community on TikTok. READ MORE
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4. AI Second that Emotion - Using Natural Language Processing to Study the Impact of Non-Stereotyped Video Advertising on Consumers’ Emotions & Online Consumer Engagement
University essay from Göteborgs universitet/Graduate SchoolAbstract : This paper aims to provide a deeper understanding of the emotional and online engagement behavioral responses to non-stereotyped gender role depictions in video advertisements. The consumer response to two video ads that portray non-stereotyped gender roles by the well-known brands Gillette and Always was analyzed. READ MORE
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5. “Yebo Gogo, it’s time to braai Mzansi!” Code-Switching, Borrowing, Prestige, Slang, and Persuasion in the Digital Marketing Industry of South Africa
University essay fromAbstract : This paper will analyse code-switching, borrowing, slang, and covert or overt prestige in online and television media. The days of OOH (Out Of Home) advertising are becoming obsolete and moving toward a digital age. READ MORE