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1. 1. Refining Big Data: The impact of data analytics in the retail industry

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Emma Wikefeldt; Stina Itzel Westerberg; [2017]
   Keywords : Big Data; marketing capabilities; retail industry; resource-based theory;

   Abstract : We live in the most dynamic and expansive age of all time with immediate and virtually unrestricted access to information. This is changing the business landscape in the way companies interact, operate and make decisions. READ MORE