Essays about: "emerging issues in international marketing"

Found 5 essays containing the words emerging issues in international marketing.

  1. 1. Is Overseas Political Challenge Always Harmful to Chinese Multinationals? - Implications on Chinese Purchase Willingness

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Hanzhang Jin; Yuchen Liu; [2021]
    Keywords : Overseas political challenge; Consumers purchase willingness; Brand awareness; Brand image; Chinese multinationals; Signaling theor;

    Abstract : Multinationals are subject to questioning about organizational legitimacy issues by foreign governments when expanding overseas. This issue has become more prevalent over the past two decades with the rapid development of emerging countries and the exponential expansion in outward foreign direct investments from the firms of these emerging countries. READ MORE

  2. 2. Who Cares? : A Comparison of Consumer Perceptions of CSR Between Western and Eastern Europe

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Rozelin Celik; Josefine Persson; Adam Tkáč; [2018]
    Keywords : CSR; consumer awareness; consumer perception; marketing strategies; international business strategy; purchase behaviour; Western Europe; post-communist; Eastern Europe;

    Abstract : Corporate Social Responsibility (CSR) is a topic that has been widely researched and is still a progressing and important subject to study. Many researchers have focused on the importance and risks of CSR but have been unsuccessful in conducting research that brings forth managerial implications regarding the challenges and complexity that comes from contextual differences. READ MORE

  3. 3. Sustainable practices & marketing strategies for developing countries : A multiple case study of international firms operating on the Malaysian market

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Heidi von Jahf; Paulina Huhtilainen; [2015]
    Keywords : International Marketing Strategy; Sustainable Development; Millennium Development Goals; Sustainability Marketing Strategy; developing countries; Malaysia;

    Abstract : As the traditional role of corporate entities have been challenged by an increased number of demands from society, companies are no longer just legal factors intended to generate profits by supplying products or services. Instead, they are expected to play the role of responsible co-citizens of the community, taking social and environmental responsibility for the consequences of their actions. READ MORE

  4. 4. When change and communication collide : The necessity of international communication as a reaction to national change

    University essay from Ekonomihögskolan, ELNU

    Author : Johanna Augustesen; Janina Alisa Kappelhoff; [2011]
    Keywords : Communication; Change management; Branding; International marketing; Introduction of Tuition Fees; Swedish Academia;

    Abstract : Background: In June 2010, Swedish parliament decided that Swedish academia should compete with quality and introduce tuition fees for foreign students. This means that higher education will remain free of charge for citizens of EU/EEA and that third-country students will have to pay a tuition fee for studying in Sweden. READ MORE

  5. 5. Adaptation of International Business Marketing Strategy Between Emerging Markets : Case of CCI in Turkey and Kazahkstan

    University essay from Handelshögskolan BBS

    Author : Tatsiana Yaroshyk; Sinem Temiz; [2008]
    Keywords : International business marketing strategy; Adaptation; External environmental factors; CCI; Emerging markets; Kazakhstan; Turkey;

    Abstract : The purpose of this thesis is to investigate how a multi-national company can adapt its business marketing strategy to emerging markets. The research approach of the thesis was a case study of CCI in Turkey and Kazakhstan to see how the company can adapt it international business marketing strategy to conditions of local market. READ MORE