Essays about: "thesis study about consumer buying behavior"

Showing result 1 - 5 of 15 essays containing the words thesis study about consumer buying behavior.

1. 1. Do you give in to your inner shopaholic? : A study of influencers impact on consumers mobile impulse buying behavior

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Erica Blomqvist Eriksson; Rebecca Järkemyr; [2018]
   Keywords : Social media marketing; Instagram; Influencer; M-shopping; Impulse buying behavior;

   Abstract : Influencer marketing has become a significant marketing tool for companies since the profession as an influencer is emerging. Especially on Instagram as it is one of the biggest social media platforms for influencers. This results in a change for followers also being consumers since more products are being marketed through Instagram. READ MORE

3. 2. Is fat the new skinny? : A study on weight and perception of models in green marketing

   University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : Oskar Wagrelius; Sara Eriksson; [2018]
   Keywords : Green marketing; brand positioning; brand personality traits; green products; attractiveness; sales; purchase propensity; warmth; competence; weight; model; thin; overweight; obesity; ecological; environmentally friendly; Grön marknadsföring; varumärke; positionering; varumärkespersonlighet; gröna produkter; attraktivitet; köpbenägenhet; konsumentbeteende; värme; kompetens; modell; vikt; övervikt; smal; ekologiskt; miljövänlig;

   Abstract : Title: Is fat the new skinny? A study on weight and perception of models in green marketing. Date: 2018-05-22 Level: Bachelor Thesis in International Marketing Author: Oskar Wagrelius & Sara Eriksson Supervisor: Ulf Aagerup Problem formulation: How does the perceived weight and warmth/competence of a model in green marketing affect sales through perceived greenness and attractiveness? Purpose: The purpose of this study is to increase the knowledge, for brands being green, about how the choice of models in their advertisement will impact the brand's perception and affect greenness, attractiveness, and sales. READ MORE

4. 3. Usability in M-commerce : Critical factors to consider when adapting m-commerce

   University essay from Högskolan i Borås/Akademin för bibliotek, information, pedagogik och IT

   Author : Aida Licina; Hannah Radtke; Charlotte Johansson; [2018]
   Keywords : E-commerce; M-commerce; M-commerce in Sweden; Usability; Mobile devices; Critical usability factors in m-commerce;

   Abstract : The electronic commerce is a phenomenon that has developed rapidly during recent years and has come to take larger part in the everyday life. The act of buying and selling products online is referred to as electronic commerce and today, this phenomenon is starting to take more space within the mobile devices which is called mobile commerce. READ MORE

5. 4. Slow Fashion Brand Customer Persona : The profile and buying insights of a slowfashion brand customer

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Ann-Christiin Kerner; [2018]
   Keywords : slow fashion; slow movement; buyer persona; marketing persona; consumer behavior; slow fashion consumer; slow fashion communication;

   Abstract : Purpose: The purpose of this thesis is to expand knowledge of slow fashion brand customer by creating a persona that communicates the characteristics and aspects that influence purchase decisions of slow fashion consumers. Method: Since slow fashion consumer concept is still rather unexplored area, qualitative research strategy approach was chosen for this thesis, to get more deep data about the slow fashion consumer profile and buying insights. READ MORE

6. 5. Is frozen the new fresh? : An observational study of low-involvement product choices.

   University essay from Umeå universitet/Företagsekonomi

   Author : Josefine Furbeck; Sofia Sjödin; [2017]
   Keywords : Sustainable consumption; consumer behavior; food waste; brand loyalty; consumer decision-making processes; habitual buying; variety-seeking behavior; low-involvement products; observational study;

   Abstract : The world today faces many challenges in terms of sustainability and how the world will be able to continue to meet demands of future generations. Sustainability aspects are considered by customers and organizations to a greater extent today than ever before. READ MORE