Essays about: "Sylvia Kamande"

Found 2 essays containing the words Sylvia Kamande.

1. 1. Reaching the Mass Market of the Base of the Pyramid : Using the five A’s concept

   University essay from Institutionen för marknadsföring (MF)

   Author : William Jarhult; Sylvia Kamande; [2013]
   Keywords : Base of the Pyramid; Awareness; Affordability; Accessibility; Availability; Acceptability; Need; Segment; Market; Price; Innovative communication channels; Partnerships; local entrepreneurs; collaboration; distribution; product adaptation;

   Abstract : The purpose of this study was to investigate how organizations have entered the Base of the Pyramid market segment using the five concept of; awareness, affordability, accessibility, availability and acceptability. The authors believed that the A concepts needed to be further tested as the model of entry into the BOP market segment. READ MORE

3. 2. Factors for maintaining successful business partnerships : A case study of the construction equipment industry

   University essay from Ekonomihögskolan, ELNU

   Author : Albin Atzmüller; Sylvia Kamande; Michael Sundblad; [2011]
   Keywords : business partnership; industrial branding; co-branding; ingredient branding; informal branding; construction equipment industry; component sales;

   Abstract : As organisations try to emerge from the recent economic downturn, they attempt to enter different markets to decrease their dependency on their core market. Due to high costs in R&D and the risk of failure, organisations try to sell the core components of their products to business partners who can incorporate these components into their own offering. READ MORE