Essays about: "Telecommunication Competition"

Showing result 21 - 25 of 27 essays containing the words Telecommunication Competition.

  1. 21. The battle of DTAC in Thailand’s mobile phone operator market

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Parunya Vanasakul; Supisra Arayaphong; Ploychompoo Wankeao; [2008]
    Keywords : Marketing;

    Abstract : ABSTRACT Date: 2008-05-26 Program: International Marketing Course Master Thesis International Marketing (EF0705) Authors Parunya Vanasakul (830422) Ploychompoo Wankeao (850418) Supisra Arayaphong (831102) Teacher Tobias Eltebrandt Title The battle of DTAC in Thailand’s mobile phone operator market Strategic question How can DTAC gain higher market share by focusing on customers in Bangkok? Purpose The purpose of this research is to investigate, analyze current competition between DTAC and other competitors with customer insight in order to find out the possibility for DTAC to gain more market share in Thai telecommunication market by focusing on customers in Bangkok area. Theory and Method Researchers apply ‘Business Strategy theory and Marketing mix for service company or 7Ps’ to answer the strategic question by collecting primary data from questionnaire and interview, while the secondary data are collected from various reliable sources. READ MORE

  3. 22. Regionalization and Marketing Mix Strategies of a company

    University essay from Sektionen för lärarutbildning (LUT)

    Author : Anam ul Haq Awan; Shahzad Ali; [2006]
    Keywords : International; Marketing;

    Abstract : Our study deals with the concept of regional trade blocs or open borders (Nordic Region) and their impact on the Marketing Mix Strategies of the firm. The purpose of our study is to analyze the regionalization concept as company point of view and then its impact on the marketing mix strategies of a company operating in Nordic Region. READ MORE

  4. 23. Regionalization and Marketing Mix Strategies of a company (A study of Telecommunication Company)

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Anam ul Haq Awan; Shahzad Ali; [2006]
    Keywords : Regionalization; International Marketing Strategies; Trade Blocs;

    Abstract : Our study deals with the concept of regional trade blocs or open borders (Nordic Region) and their impact on the Marketing Mix Strategies of the firm. The purpose of our study is to analyze the regionalization concept as company point of view and then its impact on the marketing mix strategies of a company operating in Nordic Region. READ MORE

  5. 24. Strategies in Telecommunications Industry during Privatization Process towards Competition – The Case of Thailand

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Therese Nilsson; Ulrica Rosenqvist; [2005]
    Keywords : Privatization; Competition; Competitive Advantages; Telecommunication; Strategies.;

    Abstract : Purpose: The purpose with our research is to contribute to a deeper understanding for the importance of choosing useful strategies in a new market formation, and also for privatization and competition. Methods: A qualitative study has been done containing discussions, reports and theoretical approach. READ MORE

  6. 25. Mobile Virtual Network Operatotors in Europe. Strategic and Legal analysis.

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Olga Sasinovskaya; [2004]
    Keywords : MVNO; Management of enterprises; Företagsledning; management; Business and Economics;

    Abstract : Nowadays more and more mobile virtual network operators (MVNOs) are entering European market and they are considered to be mostly a European phenomenon. This is the best opportunity for telecommunication companies to expand without investments in network constructing and buying expensive licenses and also an opportunity for brand non-telco companies to enter telecommunication market. READ MORE