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1. 1. When is a firm ready to go abroad? An analysis of SME internationalization readiness

   University essay from Institutionen för marknadsföring (MF)

   Author : Elzana Sanna Kadric; Teodora Rangelova; [2013]
   Keywords : Internationalization readiness; pre-internationalization; barriers; SMEs; pre-export; decision maker; firm preparedness.;

   Abstract : The overall purpose of this thesis is to gain a better understanding of the internationalization readiness process of firms, by identifying and describing and its components. In order to reach the purpose of this thesis a case study of four Swedish SMEs has been conducted, namely: MaxiGrip AB, Playsay AB, Flano Design AB and KOTP. READ MORE