Essays about: "Internationalization readiness"

Found 2 essays containing the words Internationalization readiness.

  1. 1. Africa’s Readiness to Welcome Foreign Businesses : A study of Multinational Corporations (MNC) market selection and choice of entry into Emerging Frontier Markets in Africa (EFMA)

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Aiseosa Racheal Oshodi; [2023]
    Keywords : Emerging Frontier Market in Africa; Emerging Market; Frontier Market; Choice of Entry Mode; Multinational Corporation MNC ; Internationalization Strategy; Market Selection.;

    Abstract : The internationalization strategies of multinational corporations (MNCs) in emerging frontier markets in Africa (EFMA) have become a subject of growing interest due to the region's dynamic economic landscape and untapped potential. This study aims to identify the factors affecting MNCs' market selection and mode of entry into EFMA. READ MORE

  3. 2. When is a firm ready to go abroad? An analysis of SME internationalization readiness

    University essay from Institutionen för marknadsföring (MF)

    Author : Elzana Sanna Kadric; Teodora Rangelova; [2013]
    Keywords : Internationalization readiness; pre-internationalization; barriers; SMEs; pre-export; decision maker; firm preparedness.;

    Abstract : The overall purpose of this thesis is to gain a better understanding of the internationalization readiness process of firms, by identifying and describing and its components. In order to reach the purpose of this thesis a case study of four Swedish SMEs has been conducted, namely: MaxiGrip AB, Playsay AB, Flano Design AB and KOTP. READ MORE