Essays about: "Tette Thorén"
Found 2 essays containing the words Tette Thorén.
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1. Podcast Advertisers: Friends with Ulterior Motives? A Quantitative Study on the Effects of Para-Social Interaction on Podcast Advertising
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : In today's cluttered advertising landscape, consumers are growing increasingly tired of marketing. Notwithstanding, the relatively new medium of podcasts has risen steadily in popularity and previous research shows that podcast is a medium where consumers are still accepting toward advertising. READ MORE
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2. The Decision-Making Process of Swedish Born Global Video Game Developers – Effectuation and Causation
University essay from Göteborgs universitet/Företagsekonomiska institutionenAbstract : The increasing globalisation of the modern world has made it possible for companies to internationalise far more rapidly than before (Andersson & Wictor, 2003) The term Born Global is an example of companies that are international almost directly after their foundation. Video game developers are good examples of Born Globals, i.e. READ MORE