Essays about: "Sara Lundmark"

Found 3 essays containing the words Sara Lundmark.

  1. 1. Hur upplever och hanterar vårdenhetschefer relationen mellan ledarskap och sjuksköterskeroll?

    University essay from

    Author : Cecilia Lundmark; Sara Widin Dahlström; [2019-02-01]
    Keywords : Nursing management; role; first line nurse manager; role conflict; leadership;

    Abstract : Syfte: Att belysa hur vårdenhetschefer erfar och hanterar relationen mellan sjuksköterskerollen och chefsrollen. Bakgrund: Att vara sjuksköterska och chef kan innebära en särskild utmaning när sjuksköterskans vårdande perspektiv följer med in i chefskapet och påverkar relationen till medarbetarna. READ MORE

  3. 2. Podcast Advertisers: Friends with Ulterior Motives? A Quantitative Study on the Effects of Para-Social Interaction on Podcast Advertising

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Sara Lundmark; Tette Thorén; [2017]
    Keywords : podcasts; podcast advertising; PSI; word-of-mouth; advertising effectiveness;

    Abstract : In today's cluttered advertising landscape, consumers are growing increasingly tired of marketing. Notwithstanding, the relatively new medium of podcasts has risen steadily in popularity and previous research shows that podcast is a medium where consumers are still accepting toward advertising. READ MORE

  4. 3. Corporate Social Responsibility in Branding : A Study of The Body Shop's Visitor's Attitudes and Purchase Decisions

    University essay from Handelshögskolan vid Umeå universitet

    Author : Sara Lundgren El-Salhy; Amanda Lundmark; [2009]
    Keywords : Corporate social responsibility; branding; the body shop;

    Abstract : Title Corporate Social Responsibility in Branding - A study of The Body Shop's visitors' attitudes and  purchase decisions Authors Sara Lundgren El-Salhy & Amanda Lundmark Seminar Date 2009-06-02 Level C-level Thesis Tutor Malin Näsholm Keywords CSR, The Body Shop, Corporate Identity, Corporate Image, Associations, Attitudes, Purchase Decision Problem Previous research suggests that by using well known CSR as a branding tool, companies can create positive consumer attitudes, and these attitudes are assumed to lead to positive purchase decisions. This study aims to test this connection, when CSR is well known, by answering the following problem question: What are the opinions and attitudes among The Body Shop Umeå's visitors towards The Body Shop and CSR, and how do they perceive the company regarding CSR? Are their purchase decisions affected by these opinions and attitudes? Purpose To explore the importance of a well-known CSR; to find what attitudes consumers have towards CSR and a company with well-known CSR, and to look at these attitudes' relation to the consumers' purchase decision. READ MORE