Essays about: "Veronika Lindner"

Found 2 essays containing the words Veronika Lindner.

1. 1. An Energetic Separation? The E.ON spin-off

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Pritta Andrina Anggraeni; Lovisa Idberg; Kevin John Bowman; Veronika Lindner; [2022]
   Keywords : Business and Economics;

   Abstract : .... READ MORE

3. 2. The struggle of staying young: How heritage brands can utilize cobranding as a way to rejuvenate.

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Veronika Lindner; Lovisa Idberg; Oskar Hoff; Guillaume Decombe; [2021]
   Keywords : Brand Heritage; Heritage Brands; Rejuvenation; Co-branding; Brand Stewardship; Novelty Brands; Business and Economics;

   Abstract : Purpose: The purpose of this paper is to investigate how co-branding can be utilized by heritage brands to rejuvenate. The aim is to develop the current understanding of how heritage brands engage in co-branding and the motives for rejuvenating the brand. READ MORE