Essays about: "Viktor Lindh"
Found 2 essays containing the words Viktor Lindh.
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1. The Economic Cycle’s Effect on IPOs
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: The Economic Cycle’s Effect on IPOs Seminar date: 2016-06-02 Course: BUSN89 Degree Project in Corporate and Financial Management – Master Level, 15 ECTS Authors: Niklas Lindh and Viktor Pennsäter Supervisor: Håkan Jankensgård Key words: IPO, initial public offering, economic cycle, market timing and IPO waves. Purpose: Investigate how the economic cycle influences IPO initial return and long-run performance. READ MORE
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2. Copycats - a research concerning the attitudes consumers' has when familiar companies copies less familiar companies
University essay from Institutionen för marknadsföring (MF)Abstract : The goal of this paper was to explore the type of attitudes with regards to the ABC-model consumer has towards familiar brands that use copycatting as a persuasion attempt. This was done in order to highlight the phenomena and to determine if brand familiarity affects consumers’ attitudes towards copycats. READ MORE