Essays about: "Viktoria Åström"

Found 1 essay containing the words Viktoria Åström.

  1. 1. The European Director : - How International Offices work to market their Exchange Programs

    University essay from Handelshögskolan vid Umeå universitet

    Author : Rebecca Arklöf; Viktoria Åström; [2007]
    Keywords : marketing; education; services; exchange programs; benchmarking; internationalization; relationships;

    Abstract : As two former exchange students ourselves and studying the International Business and Economics program we were appealed by writing this thesis on commission for the International Office at Umeå University. The marketing of education is an area of research still in development. READ MORE