Essays about: "Vladan Gajic"

Found 1 essay containing the words Vladan Gajic.

  1. 1. Beyond the Billboard; How advertised prices affect how you feel, think, and behave

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Vladan Gajic; [2022]
    Keywords : advertising; unintended advertising effects; happiness; time money evaluation; prosocial behaviour;

    Abstract : Commercial advertisements are intended to persuade consumers to purchase products, but their influence often extends unintentionally and uninvitedly to non-commercial domains. Researchers have uncovered many such, unintended ad effects - good and bad - from lowered self-esteem to increased empathy. READ MORE