Essays about: "Xinyi Yao"

Found 2 essays containing the words Xinyi Yao.

  1. 1. Tea Marriage of Starbucks and Teavana

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Johanna Karlsson; Carla Melissa Cetino Salazar; Xinyi Yao; [2019]
    Keywords : Starbucks; Teavana; Case; Business and Economics;

    Abstract : This case is about Starbucks acquisition of Teavana and the events that followed.... READ MORE

  3. 2. Artistic Brand or Brand with Art?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Johanna Karlsson; Xinyi Yao; Melissa Cetino; Meiru Lu; [2018]
    Keywords : Art; Branding; Artistic Brands; Brands with Art; Brand Identity; Visual Art; Business and Economics;

    Abstract : Purpose: This article explores the relation between brands and the use of art, and in which way art helps brands in expressing their values and identity. Furthermore, this article will identify the components that characterize Artistic Brands and Brands with Art. READ MORE