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  1. 1. Salesperson’s Personality, Motivation and Selling Performance : The Study of New Product Selling

    University essay from Högskolan Dalarna/Företagsekonomi

    Author : Yanina Espegren; Suresh Panicker; [2015]
    Keywords : personality; personality dimensions; the Big Five; new products; motivation; selling performance;

    Abstract : In the highly competitive environment businesses invest big amounts of money into the new product development. New product success potentially depends on different factors among which salespeople play an important role. READ MORE