Essays about: "Yao Zou"

Found 3 essays containing the words Yao Zou.

1. 1. United Airlines: With Great Power Comes Great Responsability?

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Beiyao Yang; Julia Anzer; Mentor Krasniqi; Yao Zou; [2018]
   Keywords : Business and Economics;

   Abstract : .... READ MORE

3. 2. Explorative study on how retailers use store environment to communicate CSR from corporate level to store level

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Yao Zou; Beiyao Yang; [2018]
   Keywords : CSR commitment; CSR impact; CSR motive; CSR fit; CSR communication; Retailers; Retail store; Store environment; Store atmospherics; Business and Economics;

   Abstract : Purpose: In viewing that consumers are important stakeholders in supporting or opposing retailers’ corporate social responsibilities (CSR) activities while existing CSR communication does not address directly to consumers, the paper aims to explore how retailers could use retail store environment to communicate CSR with consumers. Methodology: This study uses qualitative research method, including documentary studies of retailers’ CSR related reports and online critiques regarding retailers’ CSR activities, and in-store observations of what store environmental elements are used and what aspects of CSR activities are communicated at retail stores. READ MORE

4. 3. Creativity: Missing Element in Brand Heritage

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Yao Zou; Sze Ki Chan; Meng Zhang; [2017]
   Keywords : Business and Economics;

   Abstract : .... READ MORE