Essays about: "Yasmine Nehmé"

Found 1 essay containing the words Yasmine Nehmé.

  1. 1. The Millennial Eyes : A Study Of Consumers’ Response Towards Sustainable Fashion Collaborations’ Communication

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Cecilia Sion; Yasmine Nehmé; [2021]
    Keywords : fashion collaborations; sustainable fashion; communication of sustainability; fashion communication; millennial consumers;

    Abstract : The fashion industry has faced a radical change in how the market has been operating towards a more digitized landscape, and several fashion brands have started developing greater customer experiences as well as engaging the consumers with conveyance of authentic content. Since fashion collaborations can increase awareness and have an immense impact on the consumers’ perception, the concept of creating sustainable collaborations have become an ideal way to meet the needs of the millennial consumers. READ MORE