Essays about: "Yun Du"

Found 1 essay containing the words Yun Du.

  1. 1. The Next Frontier of Corporate Social Responsibility: Discovering Consumer Expectations

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Yun Du; Maxwell Basch; [2015]
    Keywords : consumer CSR expectations; attitude-behavior gap; Consumer social responsibility CNSR ; Corporate social responsibility CSR ; Business and Economics;

    Abstract : Corporate Social Responsibility (CSR) is a broad area of management study and practice that has become increasingly important for business practitioners and academics alike. While the majority of authors who have written on the subject, including ourselves, are proponents of CSR in general, there is an emerging viewpoint that it is simply not enough for corporations to singlehandedly address CSR thus it is important that others, such has NGOs and Consumers, play a defined role in CSR as well. READ MORE