Essays about: "consumer CSR expectations"
Showing result 1 - 5 of 16 essays containing the words consumer CSR expectations.
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1. The Fashion Consumer's Conundrum : Bridging the gap between expectations and experiences in E-commerce and physical shopping in connection with sustainability
University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknikAbstract : Date: 2023-05-30 Level: Bachelor/Master thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Ella Lindell, Rebecka Nilsson Title: The fashion Consumer’s Condrum: Bridging the gap between expectations and experiences in E-commerce and physical shopping in connection with sustainability Supervisor: Edward Gillmore Keywords: Consumer behavior, E-commerce, Physical store, CSR, Sustainability, Sufficientconsumption Research question: How do the organization’s activities in the fashion industry influence consumptionwithin E-commerce and physical shopping from a sustainability perspective? Purpose:This thesis aims to investigate the gaps in consumer experiences and expectations betweenphysical shopping and E-commerce, specifically in the context of sustainable consumption. The research seeks to understand how consumers perceive and evaluate their experiences in both settings, includingtheir expectations of retailers and whether they meet sustainability requirements. READ MORE
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2. Inclusive marketing : A study of Swedish female consumers’ perceptions of inclusive advertisements in the fashion industry
University essay from Umeå universitet/FöretagsekonomiAbstract : In the last decades we have seen an increase of inclusive marketing, partly because of an increase of consumer awareness and expectations. But it can be hard to succeed with inclusive marketing, and previous research shows that many companies have been accused of CSR- washing, forced diversity, etc. READ MORE
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3. Communication strategies in a value-related crisis : case study of Oatly
University essay from SLU/Department of Molecular SciencesAbstract : The global food system faces great challenges in terms of sustainability. The access to food is unevenly distributed and one third of the population is either suffering from micro deficiencies or from a high calorie intake. READ MORE
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4. CSR för delade värderingar : en fallstudie av kundperspektiv hos skogs- och lantbrukskunder inom banksektorn
University essay from SLU/Dept. of Forest EconomicsAbstract : Finansbranschen, vilken är en bransch beroende av relationer. Hållbarhetsarbete som innebär begränsning av social och miljömässig påverkan är idag en viktig del av företagande i många branscher. Hur hållbarhetsarbetet tas i uttryck kan skilja sig mycket även inom samma bransch. READ MORE
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5. The Unsustainable Cost of Free Returns - Can It Be Solved? A quantitative study exploring the retailer- and service effects caused by a potential solution to nowadays unsustainable return policies.
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledningAbstract : These days, the increasing amount of product returns affects both e-commerce profitability and environmental sustainability negatively. But what is the root cause of these issues? Well, the fueling of today's product returns is the "free of charge" returns offered by almost half of all the retailers. READ MORE
