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1. 1. The solutions for Swedish companies to build employer branding on WeChat : Case study of 4 Swedish companies

   University essay from KTH/Industriell Marknadsföring och Entreprenörskap

   Author : Yunlong Sun; [2018]
   Keywords : employer branding; Swedish companies; China; Chinese market; social media; WeChat;

   Abstract : Employer branding has come a long way from its early stages as a marketing branch. The concept of employer branding was established and developed among western companies in the last few decades, while it has become more and more popular in China in recent years. READ MORE