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Found 4 essays matching the above criteria.

  1. 1. Will We Like or Not: Examining the factors that influence consumers’ attitude towards live streaming e-commerce.

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Zhiyu Chen; Jiabao Guo; [2022]
    Keywords : Live streaming E-commerce; Satisfaction; Marketing; and Consumer’s attitudes; cognitive perception.;

    Abstract : Background: With the rapid development of information technology, social media and e-commerce platforms have become increasingly popular among consumers. Live streaming e-commerce is a new shopping pattern that has emerged in the process of development. READ MORE

  3. 2. Can remote working be the next great thing for companies within the E-commerce industry? : A qualitative study analysing how beneficial it is for companies in the E-commerce industry to permanently adopt remote working.

    University essay from

    Author : Isaias Estephano Morales Savoca; Viktor Cillik; Zhiyu Chen; [2021]
    Keywords : e-commerce; COVID-19; remote working; productivity; control;

    Abstract : Research problem and objectives: The COVID-19 pandemic has caused a rise in remote working due to various restrictions, which meant that the managers and companies had to adapt to a new virtual environment and attempt to make the best out of the situation. The e-commerce industry has the particularity of being run mostly online, making it a suitable field to research implementing permanent remote work. READ MORE

  4. 3. An empirical investigation on modern code review focus areas

    University essay from Blekinge Tekniska Högskola/Institutionen för programvaruteknik

    Author : Zhiyu Jiang; Bowen Ma; [2020]
    Keywords : code complexity; modern code review; empirical study;

    Abstract : Background: In a sustaining, durable project, an effective code review process is key to ensuring the long-term quality of the code base. As the size of the software continues to increase, although the code inspections have many benefits, the time it takes, the manpower makes it not a good method in some larger projects. READ MORE

  5. 4. Product Placement In Games : A quantitative study of how product placement in games affect on consumers' attitude towardthe brand.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Chang Zhiyu; Paul Nguyen; Erik Manestam; [2019]
    Keywords : Product Placement; Script Placement; Screen Placement; Plot Placement; Consumer Attitude; Brand.;

    Abstract : The purpose of this research paper was to explain how product placement in games influences the consumer’s attitude towards the brand. The aims during this work with the purpose in mind were to utilize quantitative methods in the pursuit of fulfilling the objective of answering how certain placement strategies can affect individual consumer’s attitudes. READ MORE