Essays about: "adapt to local culture"

Showing result 1 - 5 of 43 essays containing the words adapt to local culture.

  1. 1. A comparative study: How are European fast-fashion and high-end fashion brands adapting their marketing strategy for the Japanese market?

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Amanda Hansson; Tobias Stenström; [2023-06-28]
    Keywords : : luxury fashion; budget fashion; Japanese fashion; marketing mix; Japanese culture; consumer behavior;

    Abstract : The study investigated how European fashion brands adapt their marketing strategies to the Japanese market. The culture in Japan differs from Europe, in which advertisements, commercials and other promotional tools risk getting misinterpreted or perceived as offensive. READ MORE

  3. 2. Nomadism without Borders: Exploring Connections in Digital Nomad Destinations : An Ethnographic Multiple-Case Study in Malaysia & Colombia

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Joan Boluda Chova; Konstantin Trutz von Ehrlich-Treuenstätt; [2023]
    Keywords : digital nomad; destinations; practices; locals; gentrification; alienation;

    Abstract : Background: Globalization and remote work following COVID-19 have boosted the tourism profiles of lifestyle travelers. Especially digital nomads, individuals that work remotely while traveling. These arising tourists contrast with the mass tourism industry, in the sense that digital nomads stay longer and may engage with local culture. READ MORE

  4. 3. Strandpromenaden i Rindö hamn : landskapsanalys och gestaltningsförslag

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Lovisa Ekvall; [2023]
    Keywords : Rindö hamn; Oskar-Fredriksborg; Vaxholms stad; strandpromenad; bryggor; rekreation;

    Abstract : I Stockholms mellersta skärgård finner man Rindö. Militär aktivitet har varit en central del av öns historia. På order av Gustav Vasa tilläts den första försvarsanläggningen byggas som ett lås till huvudstaden. READ MORE

  5. 4. Cultural Impact on Standardization/Adaptation of the Marketing Mix - A Qualitative Study on MNEs in the Sportswear Industry

    University essay from Göteborgs universitet/Graduate School

    Author : Matilda Arvidsson; Ruben Strandberg; [2022-07-05]
    Keywords : The Integration-Responsiveness Framework; Globalization; Localization; Standardization; Adaptation; Cultural Difference; Marketing Management; International Marketing;

    Abstract : In order for an international business to grow and secure competitive advantages, firms have to exploit and expand to new markets and pinpoint the importance of international marketing. Local market demand is highly related to cultural differences and consumer preferences which raises the dilemma whether firms should adapt their marketing mix to the new local market or use a cost-effective standardized model that is based on their host market. READ MORE

  6. 5. Here Comes the Sun: Imagination, Development, and Technology in Malawi

    University essay from Lunds universitet/Avdelningen för etnologi

    Author : Catarina Santos; [2022]
    Keywords : Applied Cultural Analysis; Development; Energy access; Imagination; Malawi; Solar technology; Technology.; Cultural Sciences; Social Sciences;

    Abstract : This paper explores how electrical appliances, together with the idea of attaining energy access in the near future, create hope in a northern village in Malawi. Even though less than one per cent of the rural population has energy access, some of these locals already own solar systems. READ MORE