Essays about: "advantages of sports marketing"

Found 3 essays containing the words advantages of sports marketing.

1. 1. What Dictates Consumer's Loyalty?

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Gustav Moberg; [2023]
   Keywords : Loyalty; Loyalty Programs; Marketing; Satisfaction; Perceived Advantages;

   Abstract : Since American Airlines launched its first frequent flyer program in the 1980s the usage of customer loyalty programs has spread greatly. Now they are found in many industries in different shapes and forms. READ MORE

3. 2. Football franchise pricing – Finding the right valuation method while factoring in potential investment motivations

   University essay from Göteborgs universitet/Graduate School

   Author : Yan Felten; [2018-07-04]
   Keywords : Sport economy; Sport finance; Football economy; Football club valuation; Value drivers; Intrinsic value; Relative valuation; Price index; Investment motivation; Pricing rationales;

   Abstract : Sports franchises are mostly privately held businesses whose financial data does generally not match the quality standards of conventional businesses as they are not subject to audit and other accounting regulations. In this context, it remains unclear how investors proceed in order to find reliable franchise value estimates since a valuation method standard has yet to be established in this field. READ MORE

4. 3. Exponering av trägolv och lister i butik och på mässor : en jämförande studie mellan sport- och bygghandeln

   University essay from SLU/Dept. of Forest Products

   Author : Fredrik Persson; [2007]
   Keywords : marknadsföring; GDS; trägolv;

   Abstract : The business cycle of the wood flooring branch is currently high however that situation may not be sustainable. In a possible future weaker business climate, the importance of marketing becomes accentuated for firms that aim to maintain their sales levels. READ MORE