Essays about: "advantages of tourism"

Showing result 11 - 15 of 19 essays containing the words advantages of tourism.

  1. 11. Tourism alliances:  The case of Hälsingland and Finnforest

    University essay from Avdelningen för ekonomi

    Author : Michele Salvati; Anna Skouri; [2013]
    Keywords : Tourism sector; strategic alliances; tourism alliances; tourism sector; experience; tourism managers;

    Abstract : ABSTRACT Title: Manager’s perspectives within Tourism Alliances: the cases of Hälsingland and Finnforest Level: Final assignment for Master Degree in Business Administration Authors: Michele Salvati and Anna Skouri Supervisor: Maria Fregidou-Malama Date: 2013 - May Aim: This study investigates the most important advantages and disadvantages of being a member of tourism alliances. Furthermore, this project illuminates the importance of the experience within the alliance. READ MORE

  3. 12. THE IMPACT OF MERGERS AND ACQUISITIONS ON BRAND VALUE IN THE HOTEL SECTOR DURING THE ECONOMIC CRISIS IN SPAIN. A CASE STUDY OF NH HOTELES & HESPERIA.

    University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

    Author : Joana Maria Rosselló Dalmau; Laura Arteaga Amorós; [2012]
    Keywords : ;

    Abstract : This dissertation examines the role and impact of the M&A’s created during the economic crisis in the tourism sector on the brand strategy, and their portfolio. We analyze different theories explaining brand concept, the advantages and disadvantages of building a new brand or buying an existing brand, how the portfolio can change after the merger and the concept of rebranding to draw conclusions thought the examination of a case study based on the biggest urban hotel chain in Spain: NH Hotels and its merger with Hesperia. READ MORE

  4. 13. Enhancement of tourism service delivery performance through value co-creation: A system dynamic approach : Case Study: Cultural heritage sector in Sicily

    University essay from KTH/Industriell produktion

    Author : Mona Soufivand; [2012]
    Keywords : ;

    Abstract : Value co-creation is shown to play a prominent role in performance improvement in various sectors ranging from manufacturing to service. However, its role in creating value and consequently improving the performance of service in tourist sector has not been investigated in the literature. READ MORE

  5. 14. Research on SNS Tourism Website Construction

    University essay from Institutionen för informationsteknologi

    Author : Zhao Huang; [2010]
    Keywords : ;

    Abstract : Nowadays Web 2.0 extends beyond an information technology concept to new business logic. People and firms are encouraging the heaving growth of massive online communities, such as Facebook, MySpace, LinkedIn, Twitter and Wikipedia etc. We are linking up in imaginative new ways to drive innovation and success via these new media. READ MORE

  6. 15. THE COMPETITIVENESS OF EXPORT-ORIENTED GARMENT INDUSTRY IN GUANGDONG (CHINA) IN THE POST-CRISIS ERA

    University essay from Lunds universitet/Ekonomisk-historiska institutionen

    Author : Wanshan Cheng; [2010]
    Keywords : industrial competitiveness; export-oriented; garment industry; post-crisis era; diamond model; Social Sciences; Business and Economics;

    Abstract : Garment industry is the most traditional and the most fashion industry in the world. The sales of the world textile and apparel goods are only lower than the tourism industry and information industry which means it is the world's third largest industry. READ MORE