Essays about: "advertisement agency"

Showing result 1 - 5 of 6 essays containing the words advertisement agency.

  1. 1. Looking for nurses: The relation between agency salience in job advertisements and the appeal of nursing for men

    University essay from Lunds universitet/Institutionen för psykologi

    Author : My Eriksson; [2019]
    Keywords : Social role theory; belongingness; goal congruity; communion; agency; gender segregation; job advertisements; nursing; Social Sciences;

    Abstract : In Sweden, nursing is strongly gender segregated. Additionally, there is a national nursing shortage. READ MORE

  3. 2. Gaining Consumer Insights : A study on consumers of the bedding industry for advertisement purpose for Hästens

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Friederike Leonore Stein; [2019]
    Keywords : Consumer Insights; Bedding Industry; Advertising;

    Abstract : This study researches consumer attitudes, needs and preferences with a focus on the Swedish bed market. It is done on behalf of the advertising agency ‘Jung von Matt Stockholm’ for their client Hästens Beds, one of Sweden’s oldest bed manufactures. READ MORE

  4. 3. The dilemma of implementation of Integrated marketing communication

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : TianLi Li; Xiaoyu Zhang; Kai Yang; [2018]
    Keywords : ;

    Abstract : Background: Integrated marketing communication (IMC) became increasingly popular since 2005, the IMC is built of four parts. The first part is a concept and it also is the process. The second part explains that IMC needs special skill and knowledges. READ MORE

  5. 4. A Critical Review on “Image”-based Tourism : A Case of Slow Traveler

    University essay from Institutionen för livsvetenskaper

    Author : Golrokh Mosayebi; [2011]
    Keywords : Image; Media; Meaning; Slowness; Slow Tourism; experience;

    Abstract : This essay is based on a critical review of dominant form of tourism industry that causes a system of meaning, making as consequences of reproducing of ‘image’ in media. Images of promised destinations bombard us everywhere, on billboards, small advertisement bar on social networks websites, on magazine and even in movies and TV series in designated smart way. READ MORE

  6. 5. Quality management of events

    University essay from Institutionen för teknik och naturvetenskap; Tekniska högskolan

    Author : Maria Johansson; [2010]
    Keywords : ;

    Abstract : Social media and the web give a target group a never ending flow of information up to a point where there is no possibility to take it all in. Because of this a campaign easily disappears amongst all the information. Therefore it can be advantageous for a company to use events as a marketing channel. READ MORE