Essays about: "agnes nilsson"

Showing result 6 - 7 of 7 essays containing the words agnes nilsson.

1. 6. Signs From Above

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Agnes Nilsson; Thomas McCahan; [2018]
   Keywords : In-store Marketing; Cross-cultural Marketing; Multilingual Marketing; Symbols; Icons; Semiotics; Contemporary Symbols; Emoji’s; Cosmopolitanism; Business and Economics;

   Abstract : This thesis looks into cross-cultural in-store marketing and how, with the use of contemporary symbols, marketing messages can cross language barriers. In the context of cosmopolitan cities with large populations of international inhabitants, being able to market to all individuals regardless of linguistic abilities and cultural backgrounds is critical for firms to stay competitive. READ MORE

3. 7. The Match of Identities: A study on how brands can stay true to themselves

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Brendon Case; Agnes Nilsson; Enrico Signorelli; [2017]
   Keywords : Business and Economics;

   Abstract : .... READ MORE