Essays about: "Semiotics"

Showing result 1 - 5 of 110 essays containing the word Semiotics.

  1. 1. A Semiotic Analysis of the Representation of Arctic Inuit in the National Geographic

    University essay from Malmö universitet/Kultur och samhälle

    Author : Zeljka Kristín Klobucar; [2019]
    Keywords : Inuit; representation; photographs; semiotics; National Geographic;

    Abstract : This study examines representations of Inuit people in the photographic images of the National Geographic with the aim of analyzing how they are portrayed in the photographs in which they appear. The theoretical framework consists of theories on representation with a focus on postcolonial theory, otherness and Eskimo Orientalism. READ MORE

  2. 2. “Close Enough”: A Cultural Analysis of Plant-Based Meat Consumption in Everyday Food Practices

    University essay from Lunds universitet/Avdelningen för etnologi

    Author : Sahra Rosenkvist; [2019]
    Keywords : meat; meat substitutes; animal-based meat; plant-based meat; performance; practice; commensality; narrative theory; semiotics; memory; food memory; ritual; myth; embodied memory; mocked meat; meat analogs; plant-based eating; MACA; food; food studies; cultural analysis; cultural habits; Law and Political Science; Earth and Environmental Sciences; Agriculture and Food Sciences; Business and Economics; Social Sciences; Philosophy and Religion; Cultural Sciences; Arts and Architecture;

    Abstract : Et binlerce yıl insanoğlunun ortak gıdalarından biri ve günlük yemek uygulamalarıyla ilgili olarak farklı kültürlerde gıda hafızasının önemli bir parçası olmuştur. Günümüzde hayvan bazlı etin (ABM) ikamesi olan bitki bazlı et (PBM), çevre sorunları, hayvan refahı ve insan sağlığı gibi çeşitli motivasyonlarla Kuzey Avrupa'da yaşayan tüketiciler arasında popüler ve yaygın hale gelmiştir. READ MORE

  3. 3. Understanding Certification Marks : A qualitative study on the influence of semiotics on consumers information processing of grocery certification marks

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan; Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Marlene Schollweck; Alena Heidelberger; [2019]
    Keywords : information processing; certification marks; semiotics; color; symbol; icon; index understanding;

    Abstract : Background: In the food market, certification marks are considered to give guidance and orientation. This specific market is constantly growing in its product range, which causes a choice overload for the consumer. At the same time, anincreasing differentiation of customer’s needs and demands exists. READ MORE

  4. 4. Soi Dog Foundation’s social marketing- and communication strategies : Which social marketing strategies and multimodal tools SDF has used throughout the decade

    University essay from Stockholms universitet/JMK

    Author : Shannelle Sahlin; [2019]
    Keywords : social marketing; communication strategies; multimodal analysis; NGO; NPO;

    Abstract : During the past decade, there has been a growing disgust in Thailand with opposition to eating dogs in Asia and activists have unitedly with organizations encouraged the Thai government to adopt stricter animal rights laws in order to prevent the illegal dog meat trade. One of these organizations is the Thai animal welfare organization Soi Dog Foundation (SDF), that has also contributed with a controlled dog population on the Thai island Phuket and officially made it the first rabies free province in Thailand. READ MORE

  5. 5. Metaphors and their Making: Bodily, conventionally and contextually motivated metaphors in inter- and intra-generational conversations

    University essay from Lunds universitet/Masterprogram: Språk och språkvetenskap

    Author : Björn Torstensson; [2019]
    Keywords : cognitive semiotics; iconicity; Motivation and Sedimentation Model; conventionality; embodiment; metaphor identification; signs; polysemy; Languages and Literatures;

    Abstract : This thesis examines and compares spontaneous metaphor usage in conversations within and between generations. It investigates to what extent they can be seen as motivated by bodily, conventional and situated factors with the help of the Motivation and Sedimentation Model (MSM), which operates with these three levels of meaning. READ MORE