Essays about: "Semiotics"

Showing result 1 - 5 of 101 essays containing the word Semiotics.

  1. 1. Understanding Certification Marks : A qualitative study on the influence of semiotics on consumers information processing of grocery certification marks

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan; Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Marlene Schollweck; Alena Heidelberger; [2019]
    Keywords : information processing; certification marks; semiotics; color; symbol; icon; index understanding;

    Abstract : Background: In the food market, certification marks are considered to give guidance and orientation. This specific market is constantly growing in its product range, which causes a choice overload for the consumer. At the same time, anincreasing differentiation of customer’s needs and demands exists. READ MORE

  2. 2. Soi Dog Foundation’s social marketing- and communication strategies : Which social marketing strategies and multimodal tools SDF has used throughout the decade

    University essay from Stockholms universitet/JMK

    Author : Shannelle Sahlin; [2019]
    Keywords : social marketing; communication strategies; multimodal analysis; NGO; NPO;

    Abstract : During the past decade, there has been a growing disgust in Thailand with opposition to eating dogs in Asia and activists have unitedly with organizations encouraged the Thai government to adopt stricter animal rights laws in order to prevent the illegal dog meat trade. One of these organizations is the Thai animal welfare organization Soi Dog Foundation (SDF), that has also contributed with a controlled dog population on the Thai island Phuket and officially made it the first rabies free province in Thailand. READ MORE

  3. 3. Betweenness

    University essay from Konstfack/Institutionen för Design, Konsthantverk och Konst (DKK)

    Author : Julia Olanders; [2019]
    Keywords : Identity; Duality; Surfaces; Betweenness; Ornamentation; Evolution; Function; Semiotics; Twinship;

    Abstract : Betweenness is a project questioning the relation between us and what we surround us with. To reveal our assumptions around artifacts and by doing so create an conversation between us viewers/ users and the objects themselves. READ MORE

  4. 4. Surrounded by Online Casino Commercials : An exploratory study of consumers´perceptions, attitudes and emotions in relation to semiotic and rhetorical tools

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi; Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Louise Nygren; Josefine Albinsson; [2019]
    Keywords : Perceptions; attitudes; online casino gambling; TV-commercials; semiotics; rhetoric;

    Abstract : The number of online casino companies in the Swedish gambling market, and especially the number of online casino commercials in Swedish television, has significantly increased during the last ten years. Previous studies show that Swedish consumers have negative attitudes toward gambling advertising. READ MORE

  5. 5. From Unisemiotic to Polysemiotic Narratives: Translating across semiotic systems

    University essay from Lunds universitet/Masterprogram: Språk och språkvetenskap

    Author : Karoliina Louhema; [2018]
    Keywords : bodily mimesis; cognitive semiotics; co-speech gestures; embodied narratives; experientiality; iconicity; ideophones; intersemiotic translation; language; mimetic schema; multimodality; narratives; phenomenology; pictorial semiotics; pictures; polysemiotic communication; semiotics; semiotic systems; sensory modalities; signs; sound symbolism; Languages and Literatures;

    Abstract : Human communication is both polysemiotic and multimodal; it is comprised of ensembles of representations from different semiotic systems in different sensory modalities. These semiotic systems, such as language, gestures, and pictures consist of signs and relations between signs, with system-specific affordances (Kendon, 2004; Zlatev, 2009; Sonesson, 2014). READ MORE