Essays about: "anders lindh"

Found 1 essay containing the words anders lindh.

  1. 1. Copycats - a research concerning the attitudes consumers' has when familiar companies copies less familiar companies

    University essay from Institutionen för marknadsföring (MF)

    Author : Viktor Lindh; Anders Ollevik; [2013]
    Keywords : ;

    Abstract : The goal of this paper was to explore the type of attitudes with regards to the ABC-model consumer has towards familiar brands that use copycatting as a persuasion attempt. This was done in order to highlight the phenomena and to determine if brand familiarity affects consumers’ attitudes towards copycats. READ MORE