Essays about: "attitudes towards personalization"

Showing result 1 - 5 of 15 essays containing the words attitudes towards personalization.

1. 1. The Impact of Personalization on Consumer Purchase Intention in Online Shopping

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Author : Sara Odzic; Damla Bozkurt Ates; [2023]
   Keywords : personalization; consumer purchase intention; attitudes towards personalization; previous purchase experience; privacy concerns;

   Abstract : Purpose: The purpose of this paper is to investigate the impact that personalization as a phenomenon has on consumer purchase intention. Therefore, examining personalization as a phenomenon was performed through three different variables on which personalization has a significant influence. READ MORE

3. 2. Programmatic Advertising : Effective marketing strategy or invasion of privacy - A study of consumer attitudes towards Programmatic Advertising

   University essay from Södertörns högskola/Företagsekonomi

   Author : Endi Bolkvadze; Rebecka Ekblad; [2022]
   Keywords : Online marketing; Programmatic Advertising; Personalization; The Personalization-privacy paradox; The privacy calculus theory; The utility maximization theory; Personalized ads;

   Abstract : Digital marketing is constantly adapting and evolving in line with technological advances. One of these advances is the digitalization, which has given rise to Programmatic Advertising (PA). In order to practice PA, the companies need to collect data about consumers' preferences and personal interests. READ MORE

4. 3. In the age of algorithms, what about the consumer? : A qualitative study of consumers' perceptions of and attitudes towards algorithms and how they affect the consumers' online behavior.

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Isabelle Erlandsson; [2021]
   Keywords : TAM; algorithms; perceptions; attitudes; autonomy; privacy; paradox of choice; adaptive behavior;

   Abstract : We are moving towards a more digitalized society; we use smart devices and apps, and we can consume and search for things online. This digitalization provides for massive benefits as our behaviors translate into patterns and information on us, and companies can use this to improve their performance and revenue. READ MORE

5. 4. A Concept Design for Personalized In-vehicle Infotainment in Car Sharing

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Shuo Yang; [2021]
   Keywords : Human-computer interaction; Car sharing; Personalization; In-vehicle infotainment; Interaktion mellan människa och dator; bildelning; personalisering; Infotainment i fordonet;

   Abstract : As a possible solution for environmental and social problems, car sharing is emerging. A number of studies have documented that personalization could increase convenience, comfort, and safety which becomes a shaping consumer trend, especially in cars. However, most studies in the field of personalization have only focused on privately-owned cars. READ MORE

6. 5. Watch out for the 4th screen: exploring user attitudes towards location-based advertisements on smartwatches

   University essay from Malmö universitet/Fakulteten för teknik och samhälle (TS)

   Author : Kitti Alexandra Fabian; [2020]
   Keywords : smartwatch; location-based advertising; attitudes; factors;

   Abstract : Smartwatches are becoming more and more independent from smartphones, with thousands of applications available to smartwatch users. Some businesses already included smartwatches in their marketing initiatives, and it is only a matter of time until advertisers expand to the smartwatch users´ screens. READ MORE