Essays about: "b2b marketing problems"

Found 2 essays containing the words b2b marketing problems.

1. 1. Content with Content? : A qualitative study on the implementation, maturity and future of inbound marketing strategies in the Swedish B2B sector

   University essay from Högskolan i Jönköping/Internationella Handelshögskolan

   Author : Adam Halldén Carlsson; Axel Dahlin; [2018]
   Keywords : B2B; Inbound Marketing; Digitalisation; SEO; SEM; Content Marketing; Buyer-Seller Relationship;

   Abstract : Background: There is a knowledge gap in the B2B-businesses adoption of inbound marketing strategies. The B2B sector has a substantial economic impact on the society and their marketing activities need to adapt towards the digital era. In the Swedish market, this has not yet been sufficiently researched up until this point. READ MORE

3. 2. Commercializing microgrid technology: the case of Loccioni Group

   University essay from Uppsala universitet/Industriell teknik

   Author : Gamal Alostaz; [2015]
   Keywords : ;

   Abstract : Achieving commercialization targets and required market shares for sophisticated and new energy solutions is a challenge that requires different strategies and a good understanding of the market requirements. Research recognizes that commercialization of innovative solutions is a complex phenomenon and extremely crucial for its success. READ MORE