Essays about: "body activism"

Showing result 6 - 10 of 19 essays containing the words body activism.

  1. 6. When Symbols Strike : The role of symbols and visual media for online activism, networks, and connection in the Women’s Strike in Poland

    University essay from Lunds universitet/Medie- och kommunikationsvetenskap; Lunds universitet/Institutionen för kommunikation och medier

    Author : Gabriella Gut; [2021]
    Keywords : visuals; symbols; visual media; social movements; online activism; networks; connection; reproductive rights; feminism; solidarity; Women’s Strike; Poland; Social Sciences;

    Abstract : The case study in focus for this research is the Women’s Strike in Poland movement during its articulation in late 2020. This movement was organized to campaign for reproductive rights and women’s rights in Poland after a restrictive abortion law was proposed in 2016, put into motion in 2020, and passed in 2021. READ MORE

  3. 7. Closing the loop: A study of Brand Activism in the Fashion Industry

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Thi Hong Anh Tran; Maria Guadalupe Sayd; Sebastian Van Dijkman; [2021]
    Keywords : Brand Activism; Brand Image; Brand Vision; Brand and Market Orientation; Core value gap; Business and Economics;

    Abstract : Implications: The study provides practical implications for brand managers at fashion companies that wish to improve their branding and sustainable strategy while aligning with consumers’ value. The proposed framework recommends several strategies for handling image-vision gap... READ MORE

  4. 8. Millennials demand for brand activism : A qualitative studie about corporate brands using brand activism as a communication strategy to reach millennials

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Fanny Backman; Fredrika Lundgren; [2021]
    Keywords : Brand activism; corporate brand; millennials; social media;

    Abstract : The new phenomena of brand activism can be used as a communication strategy to reach consumers. The demand for brand activism has increased with the generation of millennials. This research uses a qualitative method to get a greater understanding of how companies use brand activism as a communication strategy to reach millennials. READ MORE

  5. 9. Domesticating the period-tracking app in everyday life : a case study of Easy Period in the Chinese context

    University essay from Lunds universitet/Medie- och kommunikationsvetenskap; Lunds universitet/Institutionen för kommunikation och medier

    Author : Yuhong Xu; [2020]
    Keywords : Easy Period; menstrual technology; period-tracking; self-tracking; everyday life; gender script; domestication theory; China; Social Sciences;

    Abstract : Recent years have seen great changes to Chinese women’s period-tracking practice, shifting from the method of pen and paper to smartphone applications, and from women-only practice to practice involves men. This study explores such transformations by looking at a specific app named Easy Period in China and users practice with it by using qualitative methods (textual analysis and semi-structured interviews). READ MORE

  6. 10. There is No Alternative: A Symbolic Interactionist Account of Swedish Climate Activists

    University essay from Lunds universitet/Sociologi; Lunds universitet/Sociologiska institutionen

    Author : Kristoffer Berglund; [2019]
    Keywords : climate change; climate activism; symbolic interactionism; sociology of emotions; climate anxiety; environmentalism; social psychology; Social Sciences;

    Abstract : Today, a climate crisis is immanent. In this thesis I have conducted nine semi-structured interviews with Swedish climate activists. READ MORE