Essays about: "Brand Image"

Showing result 1 - 5 of 358 essays containing the words Brand Image.

  1. 1. Does supplying organic wines enhance a firm's brand image? An empirical approach on the Swedish red wine market

    University essay from Göteborgs universitet/Graduate School

    Author : Wan Chi Lai; [2018-07-06]
    Keywords : Brand image; organic counterpart; binary comparisons;

    Abstract : MSc in Economics.... READ MORE

  2. 2. WATCH OUT FOR GENERATION Z! – A Qualitative Research About Generational Differences and Similarities Towards Influence Marketing within Lifestyle Brands

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Julia Alqvist; Erika Klaus; [2018]
    Keywords : Influence Marketing; Influencers; Generation Y; Generation Z; Millennials; Digital Natives; Social Media; Trends; Lifestyle; Identity Creation and Image Creation.; Business and Economics;

    Abstract : The purpose of this research is to investigate Generation Y and Generation Z and their relation and approach to influence marketing and what challenges these generations’ preferences and behaviors could generate for managers within lifestyle brands. The research question this study is aiming to analyze is: What role do generational differences play in influence marketing and what are the potential managerial challenges for lifestyle brands? To conduct the purpose of this research, a qualitative method has been implemented. READ MORE

  3. 3. MSF and the Hippocratic Approach : a single case study on communication in the conflict of South Sudan

    University essay from Uppsala universitet/Statsvetenskapliga institutionen

    Author : Thomas Stahl; [2018]
    Keywords : MSF; Hippocratic; Do No Harm; conflict; marketization;

    Abstract : This thesis investigates Médécins Sans Frontières (MSF) communication in the setting of South Sudan. More precisely, the thesis investigates MSF’s engagement in a discussion regarding the potential harm NGOs, both other and themselves, might cause in terms of conflict dynamics. READ MORE

  4. 4. Brand image in the Sharing Economy : An exploratory study of how to achieve positive customer perceptions in the sharing economy

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Jacob Johansson; Oscar Folkesson; Jacob Henningsson; [2018]
    Keywords : Brand image; Brand equity; Brand management; Marketing; Sharing economy; Collaborative consumption;

    Abstract : Abstract Background: Most of existing literature in the field of sharing economy has focused on aspects of sustainability and business model structure. Research on brand image in the sharing economy has up until today not been an area of investigation. READ MORE

  5. 5. How do sport and eSport enthusiasts perceive brand image? : A study in the context of sponsorship

    University essay from Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Author : Emeline Vongehr; Annasilvia Dal Re; Jose Daniel Garzon Viteri; [2018]
    Keywords : Sport; eSport; Sponsorship; Brand Image; Brand Associations; Brand Identification; Brand personality; Event Image; Perceived Fit; Sponsorship Response;

    Abstract : In October 2017, the Olympic Committee rendered official its decision to consider electronic sports (eSports) as sports. The global eSports market was valued at nearly 493 million U.S. dollars in 2016, with 80% of the revenues coming from sponsorship. READ MORE