Essays about: "booksellers"

Found 2 essays containing the word booksellers.

1. 1. The Secret Trade : Booksellers, advertisement and sexually transmitted diseases in eighteenth-century London

   University essay from Stockholms universitet/Historiska institutionen

   Author : Makrina Hjälm Ellnemyr; [2023]
   Keywords : Eighteenth century; London; England; medicine; booksellers; book trade; trade; syphilis; sexuality; advertisement; disease; history; trade card; bill head; Historia; 1700-tal; handel; bokhandlare; London; England; medicin; sexualitet;

   Abstract : This thesis examines the relationship between booksellers, medicine for sexually transmitted diseases, and advertising in eighteenth-century London. The analysis is based on trade cards, prints and advertisement in newspapers and periodicals. READ MORE

3. 2. The Co-Creation of Value : -An empirical study of value creation in physical bookstores

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Alexandra Nilsson; Ida Lehtinen; Eleonore Rosenqvist; [2014]
   Keywords : Interaction; Co-creation; Interaction facilitators; Exchange-enablers; Perceived value.;

   Abstract : Purpose: The aim of the research is to investigate what successful booksellers provide in store that increase interaction and thereby enhance perceived value for the customers. Approach: The study is based on a combination of using both quantitative and qualitative data, collected through questionnaire and through face-to-face interviews. READ MORE