Essays about: "brand crisis recovery"

Found 2 essays containing the words brand crisis recovery.

1. 1. How does brands' participation in an accidental controversy affect their reputation? : An application of the situational crisis communication theory to firestorms

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Nina Björnsson; [2023]
   Keywords : Firestorms; Situational Crisis Communication Theory; reputation; trust recovery;

   Abstract : This study aims to investigate the strategies used by brands to recover from firestorms following controversies in the age of social media. The focus is on understanding the brand-customer relationship aspect of firestorms and the importance of monitoring and comprehending them to minimize their impact. READ MORE

3. 2. Corporate Brand Recovery in the After Wake of a Crisis

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Dajana Pjatakova; Catharina Nilsson; [2019]
   Keywords : brand crisis recovery; post-crisis recovery; corporate brand; crisis management; crisis communications; corporate brand management; Business and Economics;

   Abstract : Aim: The overall aim of this study is to define post-crisis recovery as well as gain a deeper understanding of the strategies that corporate brands use in order to recover from a crisis. Theoretical Perspective: The research takes a strategic brand management perspective in order to define recovery as well as how corporate brands recover from a crisis. READ MORE