Essays about: "Dajana Pjatakova"

Found 2 essays containing the words Dajana Pjatakova.

1. 1. Harley-Davidson: Cruising from the Past to the Future

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Dajana Pjatakova; Emelie Wassberg; Emelie Nortén; Ellinor Beckman; [2019]
   Keywords : Business and Economics;

   Abstract : .... READ MORE

3. 2. Corporate Brand Recovery in the After Wake of a Crisis

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Dajana Pjatakova; Catharina Nilsson; [2019]
   Keywords : brand crisis recovery; post-crisis recovery; corporate brand; crisis management; crisis communications; corporate brand management; Business and Economics;

   Abstract : Aim: The overall aim of this study is to define post-crisis recovery as well as gain a deeper understanding of the strategies that corporate brands use in order to recover from a crisis. Theoretical Perspective: The research takes a strategic brand management perspective in order to define recovery as well as how corporate brands recover from a crisis. READ MORE