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Showing result 1 - 5 of 24 essays matching the above criteria.

  1. 1. Cold War In The Ice Cream Industry

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Geny Pitaloka Hayyu; Lina Radilovic; Lilla Virag Erdelyi; [2024]
    Keywords : Fighter Brand; Challenger Brand; Emerging Market; Corporate Brand Structure; Brand Competition; Business and Economics;

    Abstract : Market leader Unilever Wall’s has been enjoying its position unchallenged for years in Indonesia, until the Chinese contender Aice joined the competition in 2015 followed by Joyday. The two challenger brands sell extremely low-priced products, gaining market share from Unilever at a fast pace. READ MORE

  3. 2. ESG Scores as Social Ethicality Motivators

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Annika Ebert; Isabella Larsson; [2023]
    Keywords : ESG Responsiveness; Russia-Ukraine War; Divestment Strategy; Brand Management; MNCs; Business and Economics;

    Abstract : Relating to the ongoing discussion surrounding criticism and support for ESG scores, the purpose of this paper anchors itself in providing comprehensive, empirical evidence regarding the responsiveness of ESG scores to firm actions. The different strategic choices of multinational firms, resulting from political and stakeholder pressure, were to either fully withdraw, suspend or continue operations in Russia in light of the Russia-Ukraine war. READ MORE

  4. 3. The consumer perspective of brand activism : A qualitative study of how consumers view brand activism and the genuineness of it

    University essay from Stockholms universitet/Marknadsföring

    Author : Nadezda Pavlovica; Jeannie Lendeng; [2023]
    Keywords : Brand activism; consumer perception; brand resonance; sociopolitical issues; brand-cause fit; brand authenticity;

    Abstract : Upon Russia’s invasion of Ukraine and the outbreak of war in early 2022, brands around the world took a stand to mark their position against Russia and in support of Ukraine. Even brands that did not have any direct ties to Russia or any involvement in the conflict distanced themselves from being associated with Russia by ceasing operations, stopping sales, or changing brand names. READ MORE

  5. 4. Understanding the role of Socio-Emotional Wealth (SEW) on CSR : A single case study of Saudi Arabian family-owned businesses

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Ziad Darraki; Saravanan Pandurangan; [2022]
    Keywords : SEW; CSR; Family firms; SEW perspective; CSR activities;

    Abstract : Introduction: In family businesses, previous literature does not discuss about the connection between Corporate Social Responsibility (CSR) activities and Socio-Emotional Wealth (SEW). Therefore, this research provides the role of SEW on CSR activities in family businesses. READ MORE

  6. 5. PUBLIC PERCEPTIONS ABOUT NATO BRAND: THE CASE OF GREEK GENERATION Z

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Georgia Moysaki; [2022]
    Keywords : NATO; Greece; branding; security; public diplomacy; communication fields; credibility; argumentation; information; Ukraine war; Social Sciences;

    Abstract : During the 21st century, public diplomacy and branding received a new angle and application closely related with the meaning of securitization. Even though the importance of this meaning, researchers nowadays notice a research gap considering the three above-mentioned fields. READ MORE