Essays about: "business, twitter"

Showing result 1 - 5 of 47 essays containing the words business, twitter.

  1. 1. Social Media Platforms - The Most Valuable Player? - The role of social media platforms in fostering football fans’ team loyalty

    University essay from Göteborgs universitet/Graduate School

    Author : Sofia Granberg; Julia Löfblad; [2023-07-03]
    Keywords : Twitter; podcast; e-zine; social media usage; football; fandom; brands; involvement; team identification; attitudinal loyalty; behavioral loyalty;

    Abstract : With football as an increasing business, alongside the rise and importance of user-generated content on social media, this mixed methodological paper analyzes which roles Twitter, podcasts and e-zines usage have for Swedish football fans’ loyalty towards their favorite teams, by utilizing surveys and semi-structured interviews. This paper provides support for positive relationships between social media usage and behavioral fan loyalty, since social media platforms keep fans updated and generate information, especially when there is a geographical distance between the fans and the team. READ MORE

  3. 2. Using Social Media and Personality Predictions to Anticipate Startup Success

    University essay from Lunds universitet/Matematisk statistik

    Author : Daniel Stenson; [2023]
    Keywords : Machine Learning; Startup Success Predictions; Founder Personalities; Natural Language Processing; Social Media Analysis; Big 5 Personality Framework; Feed-forward Neural Network; XGBoost.; Mathematics and Statistics;

    Abstract : This thesis explores the potential of integrating predicted founder personalities, based on the Big 5 Personality Framework, into Machine Learning (ML) models to enhance the accuracy of early-stage startup success predictions. Leveraging Natural Language Processing (NLP) techniques, we extracted personality insights from founders' tweets, focusing on US startups funded between 2013 and 2015. READ MORE

  4. 3. When Social Media Hits the Fan - How Customer Value is Influenced by a Brand Crisis on Social Media

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Sonya Martinsson; Josefine Svensson; Rebecca Jönsson; [2023]
    Keywords : Brand Crisis on Social Media; Customer Judgements; Customer Feelings; Customer Brand Resonance; Customer Value; Business and Economics;

    Abstract : Keywords: Brand Crisis on Social Media, Customer Judgements, Customer Feelings, Customer Brand Resonance, Customer Value. Purpose: The purpose of this master thesis is to investigate how a brand crisis on social media influences customer value of a brand. READ MORE

  5. 4. Harnessing AI for Suicidal Ideation Detection: Thoroughly Evaluating and Fine-Tuning Transformer Models to Identify Suicidal Ideation in Social Media Posts

    University essay from Lunds universitet/Nationalekonomiska institutionen; Lunds universitet/Statistiska institutionen

    Author : Johannes Altnäs; Keshav Sompura; [2023]
    Keywords : suicidal ideation; transformers; mental health; BERT; social media; Business and Economics;

    Abstract : This thesis explored the application of pre-trained transformer models in detecting suicidal ideation in social media posts. We leveraged social media data from platforms like Reddit and Twitter and applied a robust hyperparameter random search strategy to fine-tune and evaluate existing transformer models. READ MORE

  6. 5. The Impact of the Founding Team’s Human Capital on Token Sale Success: An analysis of European ICOs between 2016-2021

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Geoffroy Leuba; Amrit Gill; [2022]
    Keywords : entrepreneurship; entrepreneurial finance; token sales; initial coin offerings; ICO; information asymmetry; signaling theory; human capital; Business and Economics;

    Abstract : The emergence of blockchain technology enables entrepreneurs to raise capital in an innovative way, by addressing a crowd of online investors without the need for an intermediary. This phenomenon is known as token sales, and it may have the potential to revolutionize entrepreneurial finance. READ MORE