Essays about: "call-to-action"

Showing result 16 - 17 of 17 essays containing the word call-to-action.

  1. 16. A holistic view of marketing communication of accessories – A case study of Axis Communications

    University essay from Lunds universitet/Produktionsekonomi

    Author : Erik Friberg; [2015]
    Keywords : Accessories; Axis; Communication; Cross-selling; Holistic marketing; Integrated marketing; Internal marketing; Network based video surveillance; Relationship marketing; Technology and Engineering;

    Abstract : Background For a long time, Axis has mainly focused on network cameras. But lately Axis is turning its focus towards a different kind of approach, looking more at the customers and their needs, which has given end-to-end solutions and customer segments increased attention in different departments within Axis. READ MORE

  3. 17. Who answers the call? Institutional moral agency and global justice

    University essay from Centrum för tillämpad etik; Linköpings universitet

    Author : Michael Klapdor; [2010]
    Keywords : Ethics; Applied Ethics; Institutions; Moral Agency; Global Justice;

    Abstract : This thesis asks who is able to answer the call to action that the problems of global injustice pose. It focuses on the concept of institutions such as states, intergovernmental organisations, corporations and non-governmental organisations as moral agents and whether such institutions can be said to be morally responsible for creating or responding to global injustice. READ MORE