Essays about: "call-to-action"

Showing result 11 - 15 of 17 essays containing the word call-to-action.

1. 11. True or false? : a study on the legitimacy of the food industry

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Linnea Skoglund; Julia Nordahl; [2020]
   Keywords : hållbarhetsrapportering; livsmedelsbranschen; negativa resultat; legitimitetsstrategier; legitimitet.;

   Abstract : Today, issues regarding sustainability seem to be a well-known occurrence for many, resulting in companies paying more attention to what they say and do. Therefore, it is important for companies to establish a sustainability report, seemingly functioning as a way of letting stakeholders know that they are taking responsibility. READ MORE

3. 12. User acquisition growth hacks for startups : A case study

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Lydia Naarden; [2018]
   Keywords : Growth Hacking; Data analysis; Growth; Social media; Marketing; Startups;

   Abstract : Den här studien diskuterar metoder som startups kan använda sig av vid förvärvande av nya användare för sina produkter eller tjänster. Studien utgörs av en fallstudie baserat på en startups perspektiv och jämför denna med andra verksamheter. READ MORE

4. 13. How Can Event Companies Use Facebook’s Ad Manager to Optimise the Click-Through-Rates of their Native Instagram Ads?

   University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

   Author : Eline Absillis; [2016]
   Keywords : ;

   Abstract : Marketers have come to realise that an abundance of potential customers can be reached through Facebook advertising. Although a new player, Instagram is quickly catching up to Facebook’s success with its native ads. Despite this, there is a scarcity in the amount of academic literature that explores the use of them. READ MORE

5. 14. Designing interactions for data obfuscation in IoT

   University essay from Malmö högskola/Fakulteten för kultur och samhälle (KS)

   Author : Carlos Mario Rodriguez Perdomo; [2016]
   Keywords : IoT; critical design; privacy; data obfuscation; HCI; tangible interaction;

   Abstract : This project explores the internet of things (IoT) at home, especially the aspects related to the quantity and the quality of the of data collected by the smart devices and the violation of the users’ privacy this situation represents, since with the help of machine learning algorithms, these devices are capable of storing and analysing information related to the daily routine of each user at home. Therefore, this research enquires new ways to raise the user's’ awareness about the flow of the data within the IoT at home in order to empower them and give them back the status of administrators of this context by designing devices that are capable of obfuscating the data before it leaves the home. READ MORE

6. 15. Cool story, bro: : Storytelling towards external stakeholders

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Isac Nilsson; Axel Nordgärd; Martin Zetterberg; [2016]
   Keywords : Corporate Storytelling; Structure; Theme; Identity; Actors; Audience; Engaging; Relatable; Call-to-Action; Overcoming Adversity; Conflict;

   Abstract : Corporate storytelling is a recognized marketing strategy, however the usage of it is regarded to be unclear from a theoretical perspective. Further, the internal usage of storytelling among organizations is more common than the external use. Hence, this research was aimed towards storytelling for external stakeholders.  . READ MORE