Essays about: "cannibalization"

Showing result 16 - 18 of 18 essays containing the word cannibalization.

  1. 16. Adjusting VMI settings for overlapping successive models, with stock-dependent demand and cannibalization: A case study in consumer electronics retailing in Germany

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : Yann Roussel; [2012]
    Keywords : Vendor Managed Inventory VMI ; Cannibalization; Stock-dependent demand; Consumer electronics industry; Retailing;

    Abstract : This thesis develops a method to optimize the inventory-related performance of a VMI (Vendor Managed Inventory) in retailing environments, for two successive products with overlapping lifecycles, under stock-dependent demand. The study refers to existing research in different fields, such as inventory policies and VMIs, retailing of substitutable products, stock-dependent demands and product lifecycle management. READ MORE

  3. 17. The Fear of Cannibalization - A quantitative study of Polarn O. Pyret's Multi-channel Strategy

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Erik Hedlund; Christina Frick; [2011]
    Keywords : E-commerce; Multi-channel; Customer Satisfaction; Customer Loyalty;

    Abstract : The understanding of e-commerce has become tremendously important in today's increasingly competitive retail business. The competition on Internet is harsh and many companies have seen their multiple channels become victims of cannibalization. READ MORE

  4. 18. Internet : A sales channel in the airline industry

    University essay from Ekonomiska institutionen

    Author : Daniel Grenblad; Pernilla Rosén; [1999]
    Keywords : Business and economics; Internet; network economics; middlemen; cannibalization; distribution channel; customer ownership; investment; added value.; Ekonomi;

    Abstract : The social change, with Internet as one of its innovations, is changing the way business is conducted. The main objective is to study and get a better understanding of the use of Internet as a new sales channel when there already exist a sales channel including middlemen. READ MORE