Essays about: "case study on ikea shanghai"
Found 3 essays containing the words case study on ikea shanghai.
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1. Get consumers walk into the sustainability talk : an analysis of consumers' sustainability perception via business’s sustainable practice, focusing on a case study from IKEA
University essay from Lunds universitet/LUCSUSAbstract : As more and more companies are realizing the importance to integrate sustainability with their economic prosperity development, Triple Bottom Line functions as companies' Polaris to guide them to incorporate "People, Planet" considerations into their "Profit" seeking goal. Corporate social responsibility initiatives are adopted by many companies. READ MORE
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2. MARKETING ACROSS CULTURES: A case study of IKEA Shanghai
University essay from Lunds universitet/Centrum för öst- och sydöstasienstudierAbstract : The past century saw rapid growth of multinational companies around the globe. Along with the tide of globalization, these companies are compelled to deal with customers cultivated in different cultures. China, boosting a remarkable economic growth in the past two decades, stands out under the spotlight of international business. READ MORE
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3. Educating Chinese Consumers : A case study of IKEA & Absolut Vodka
University essay from Företagsekonomiska institutionenAbstract : ABSTRACT China has gone through rapid change the last decade, which has opened up possibilities for many western companies. The consumer market is booming and consumers are getting more open to western brands and values, especially in the metropolitan regions. Due to the rapid change in today’s China, it is difficult to be enough updated. READ MORE
