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Found 3 essays matching the above criteria.

  1. 1. Entrepreneurial success : A comparative approach on German and Swedish entrepreneurs during the nineteenth and twentieth century

    University essay from Linköpings universitet/Nationalekonomi; Linköpings universitet/Filosofiska fakulteten

    Author : Nada Faraj; Farhijo Hashi; [2018]
    Keywords : ;

    Abstract : This paper examines the similarities and differences between German and Swedish entrepreneurs born in the nineteenth and twentieth century. It is a replicated study by Vasta et al. (2015). The study is a part of an international project, where the characteristics of entrepreneurs’ is reviewed in multiple countries. READ MORE

  3. 2. Celebpreneurship : The Evolvement of Entrepreneurship through Celebrification

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Burak Celebi; Markus Schumacher; Matthias Hunz; [2016]
    Keywords : Celebpreneurship Celebrity Entrepreneurship Celebrification Effectuation Causation Online Networks Capitals Bloggers Case Study Observational Research;

    Abstract : This study investigates and aims to capture a new phenomenon: “celebpreneurship”, a new form of entrepreneurship emerged through the celebrification process. Where ordinary individuals transform into celebrities, and become entrepreneurial when they reach certain amount of “well-knowness”, in order to monetize their activities. READ MORE

  4. 3. Brands of athletes- The effect of brand personality of athletes on consumers

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Jonas Schäfer; Filip Svensson; [2013]
    Keywords : Brand equity; brand personality; celebrity entrepreneurship; perceived quality; purchase intention; athletes; Business and Economics;

    Abstract : Purpose To investigate the effect of an individual celebrity athlete’s personality on the consumer behavior facets of perceived quality and purchase intention. Methodology A quantitative survey with 257 respondents all over the world to deductively test hypotheses. READ MORE