Essays about: "chinese culture in the world"

Showing result 1 - 5 of 66 essays containing the words chinese culture in the world.

1. 1. A Study on the Impact of Perceived Brand Globalness(PBG) on Purchase Intention : From the Perspective of Consumer Culture

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Junjie Gu; Shengming Qi; Yanchen Li; [2022]
   Keywords : perceived brand globalness; perceived functional benefits; perceived symbolic benefits; purchase intention;

   Abstract : Background: Globalization and the aggravation of world economic integration make lots of overseas enterprises enter the Chinese market and win the market share by integrating Chinese elements into their brand names, logos, advertisements, and products. Therefore, what should local brands do to gain market share? Purpose: The main purpose of this study is to investigate the different effects of local Chinese brands with global, foreign, or local elements on consumers' perceived brand globalness, perceived functional benefits, perceived symbolic benefits, and purchase intentions. READ MORE

3. 2. Making her feel like a fairy : a study of young women engaging with selfie applications in China

   University essay from Lunds universitet/Medie- och kommunikationsvetenskap; Lunds universitet/Institutionen för kommunikation och medier

   Author : Yilin Yang; [2022]
   Keywords : selfie; media engagement; self-representation; the gaze; human body; audience research; Social Sciences;

   Abstract : It’s not unusual for young people these days to take and edit a selfie. With the rise of consumerist culture and the popularity of mobile Internet, nowadays selfie applications, including beauty cameras and photo-beautification applications, have become the most well-accepted products/brands among Chinese women, who have grown accustomed to showing only one exquisitely edited face in digital photos without any dirt or blemishes. READ MORE

4. 3. Discursive Construction of Chinese Women: Exploring the Multi-perception Discourses of the Reality Show Sisters Who Make Waves 

   University essay from Uppsala universitet/Institutionen för informatik och media

   Author : Liu Liming; [2021]
   Keywords : Chinese women; reality show; celebrity culture; digital labour; hybrid media system; Discourse-Historical Approach DHA ;

   Abstract : This study explores the discursive construction of Chinese women in the Chinese reality show Sisters Who Make Waves, with a special focus on the discursive shifts and their relevance to the wider discourse of and about Chinese women. The analysis is carried out on two levels: the discursive construction of Chinese women in the said reality show and its recontextualisation across other discourses including in the public sphere and semi-private opinions of Chinese women. READ MORE

5. 4. Exploring the sustainable development of garden tourism with Chinese characteristics

   University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

   Author : Mengxue Nie; [2021]
   Keywords : Chinese Garden; Garden tourism; Culture Heritage; Landscape; Sustainable Development; Sustainability;

   Abstract : Both garden ontology and tourists influence garden tourism, and while many countries around the world have researched garden tourism, China's garden tourism market lacks development. This study aims to find a sustainable and distinctive development path for garden tourism development in complementary developed China. READ MORE

6. 5. The Analysis of Factors affect the Female Consumer Behavior in China’s Luxury Goods Market

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Lyu Wenxi; Gong Yi; [2020]
   Keywords : Chinese female consumer behavior; Luxury goods; Attitudes; Subjective norms; Perceived behavioral behavior; ‘face’; ‘guanxi’;

   Abstract : China's luxury market plays an increasingly important role on the world stage. And females are termed as the most massive consumers of luxury goods in China. Understanding consumer behavior is the gateway for luxury goods companies to target China's female market. READ MORE