Essays about: "choi matrix"

Found 1 essay containing the words choi matrix.

  1. 1. Asian multinational Companies’ Co-Branding as Brand Strategies

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Yong Chul Choi; [2009]
    Keywords : co branding; brand strategy; Asian companies; co-branding;

    Abstract : Asian companies have turned to be multinationals. Many factors could be the reasons of this phenomenon, these days, cooperation strategies, especially, co-branding is an issue. Therefore, this study pursues to study which contexts Asian companies face and how Asian firms use co-branding. READ MORE