Essays about: "research methodology advertising"
Showing result 1 - 5 of 64 essays containing the words research methodology advertising.
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1. Customer Journey in the Concept Store: An Analysis of Touchpoints and Journey Integration
University essay from Lunds universitet/Institutionen för tjänstevetenskapAbstract : Date: May 15, 2023 Keywords: customer experience, customer journey, customer touchpoints, concept store, journey integration dimensions Project Purpose: The following study aims to enhance understanding of how customers experience different touchpoints within the concept store throughout each stage of the customer journey, as well as, explore existing and new dimensions of the customer journey integration. Theoretical Framework: The following study adopts the theory of customer journey since it helps to understand what touchpoints customers interact with throughout each stage of their journey that helps to shape their experiences. READ MORE
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2. Navigating the Evolving World of Fashion In-Game Advertising
University essay from Uppsala universitet/Medier och kommunikationAbstract : Abstract This study addresses gaming as an interactive digital advertising tool, aiming to explore its effectiveness in digital marketing overall and to examine its impact on digital marketing for the fashion industry in particular. Purpose The purpose of this paper is to present an analytical framework for explaining the appeal of games for fashion brand advertising. READ MORE
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3. The application of financial analysis in business modelling : A case study of a public fast-charging station for electric heavy-duty vehicles in Sweden
University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomiAbstract : Background: Climate changes and global warming call for behaviour changes from mankind and for new business models to introduce sustainable innovations. Financial analysis plays an important role in guiding the choice of these business models. READ MORE
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4. Should we do it ourselves or should we let somebody else do it?
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: Should we do it ourselves or should we let somebody else do it? An exploratory study of in-house agencies and external agencies in marketing and brand management Course: BUSN39 - Degree project in Global Marketing Authors: Nicholas-Joel Kisling & Julia Herma Cornée Dorothée Bosveld Keywords: In-House Agency, Make-or-Buy, Insourcing, Outsourcing, External Agencies, Marketing, Brand Management, Advertising Purpose: The purpose of this study is to explore the dynamics of make-or-buy decisions in the context of marketing and brand management. Specifically, the research investigates the role and scope of in-house agencies beyond advertising, and analyses the motivations that drive companies to either insource or outsource marketing and brand management functions. READ MORE
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5. The Perception of Femwashing - A qualitative study of how women perceive femwashing
University essay from Göteborgs universitet/Graduate SchoolAbstract : Women and men are commonly seen in advertising and are frequently used to exaggerate products and encourage consumption. Studies show that such advertisements could include sexual objectification, unrealistic stereotypes, and unrealistic views of specifically women. READ MORE
