Essays about: "christofher gaude"

Found 1 essay containing the words christofher gaude.

  1. 1. Show me what you share and I’ll tell you who you are

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Celine Bisgaard Olsen; Christofher Gaude; [2015]
    Keywords : Viral marketing; social media; identity; self-presentation; consumer studies; Social Sciences;

    Abstract : Viral marketing is a technique employing consumers as a market force to spread messages in social networks, almost like a virus. The challenge with viral marketing is knowing how it works. We argue that previous research has focused too much on the content of the messages, rather the ones who actually share them. READ MORE