Essays about: "consumer behavior and e-commerce in china"

Found 5 essays containing the words consumer behavior and e-commerce in china.

  1. 1. China Influencer E-commerce Livestreaming Marketing Strategy Research

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Yimeng Ma; [2023]
    Keywords : e-commerce; netnography; influencers; followers; and online community;

    Abstract : The surge of mobile internet and electronic devices has revolutionized consumer interactions and information consumption. Livestreaming emerges as a prevalent advertising method in e-commerce, compensating for the static nature of traditional platforms by providing dynamic buying experiences. READ MORE

  3. 2. How Chinese internet celebrity influences consumers’ attitude to purchase on E-commerce. : In the case of internet fashion celebrity Dayi Zhang

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Ying Li; Qian Cai; [2019]
    Keywords : Internet celebrity; Source credibility; Consumer attitude; Purchase intention;

    Abstract : Problem/Purpose: Internet celebrities have shown huge commercial value by operating their E-commerce in the Chinese market. This article aims to research How Chinese internet celebrity influences consumers’ attitude to purchase on E-commerce. READ MORE

  4. 3. Online shopping Behavior in Sweden and China : What is different about Chinese Consumers

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Victor Jansson; [2016]
    Keywords : Consumer Shopping Behavior; Technology Acceptance; Social media; China; Sweden; E-commerce;

    Abstract : The Chinese E-commerce market is the largest in the world and E-commerce takes up more of the retail market in China than in western countries. Why are Chinese consumers such big spenders online? This thesis examines the differences in consumer shopping behavior in China and Sweden in the aims to find some of the factors explaining the reasons. READ MORE

  5. 4. Entering the Chinese e-merging market : A single case study of buisness model adjustment

    University essay from Företagsekonomi

    Author : Hanna Byhlin; Emma Holm; [2012]
    Keywords : business model; business model change; new market entry; China;

    Abstract : Business model is a concept that has gained increasing attention in recent years. It is seen as a firm’s ticket to success and has been studied by researchers and managers alike to find the ultimate template for prosperity. READ MORE

  6. 5. Customer satisfaction in E-Commerce : A case study of China and Bangladesh

    University essay from Institutionen för ekonomi och it

    Author : Habibur Rahman; Han Lili; [2011]
    Keywords : E-commerce; E-commerce Customer Satisfaction;

    Abstract : As information technology and the popularity of Internet technology and in-depth applications, e-commerce is at unprecedented pace. People become more and more the focus of attention. At present, relatively fast development of e-commerce activities are online sales, online promotions, and online services. READ MORE